Before & After
Selling your home is a major undertaking — often emotional, always important, and rarely simple. Our role is to support you through every step with clarity, care, and strategy. No two sellers are alike, which is why we begin by asking thoughtful questions and listening closely. From there, we design a selling plan tailored specifically to your goals, timeline, and priorities.
Strategy is everything. While it’s tempting to think a few photos and a yard sign are enough, our experience shows that an experienced listing agent makes a measurable difference in speed, convenience, and overall financial outcome. We believe your home deserves to be presented at its absolute best — through thoughtful preparation, best-in-class marketing, a strong online presence, and patient, professional negotiation with the right buyer.
Because we work extensively with both buyers and sellers, we have a unique perspective on what truly drives buyer behavior. We hear firsthand what resonates — and what turns buyers away. Sometimes it’s as simple as paint color or lighting. Other times, clutter or lack of staging prevents buyers from envisioning the space as their own. These small details often have an outsized impact on value, and we guide you through which improvements matter most and which can be skipped.
From deciding when to list, to prioritizing pre-sale projects, to navigating offers and negotiations, our goal is to keep you informed, confident, and prepared at every stage. We handle the heavy lifting, manage the details, and apply a proven process designed to help you net the most in the shortest amount of time — with the least amount of stress.
When it’s time to move on and begin your next chapter, you don’t have to do it alone. We’re here to advocate for you, protect your interests, and create a plan that helps you achieve your goals. We’d be honored to guide you through the journey.
We know that selling your house can be stressful and often comes when you have a million different things going on in life. That’s why we created a program where you can literally hand us your keys and we’ll take care of the rest.
We’ll offer opinions on exactly what projects will give you the most resale value, coordinate contractors to provide estimates, build out the most effective plan, then see to it that all the work is completed. All while you’re at work, in your new house, or even out of state.
We believe in our sellers maximizing their return and minimizing their stress levels, which is where we come in.
Our video marketing approach was designed to elevate each listing, tell a compelling story, and reach buyers where they actually are—online, on mobile, and on social platforms. Explore a few samples of our work in action below.
Not always. Every home and situation is different. Some sellers benefit from making strategic improvements, while others sell successfully with minimal preparation. Our role is to help you identify which updates will have the greatest impact on value and buyer appeal — and which projects can be skipped.
This is very common. There are several options available, including seller concessions, pre-listing improvement programs, and short-term financing solutions that allow you to complete key projects and pay for them at closing. We can walk you through the options and help determine what makes the most sense for your situation.
That depends on your goals, timeline, and risk tolerance. Some sellers choose to sell first for certainty, while others coordinate a purchase contingent on their sale. In some cases, rent-backs or bridge financing can create flexibility. We’ll help you evaluate the pros and cons of each approach based on current market conditions.
Typical seller costs may include real estate commissions, escrow and title fees, excise taxes, and any agreed-upon repairs or concessions. In Oregon and Washington, many of these costs are negotiable or variable. Before listing, we provide a detailed net proceeds estimate so you know exactly what to expect.
Many homeowners qualify for a capital gains tax exclusion on the sale of a primary residence, but this depends on how long you’ve owned and lived in the home, among other factors. Tax laws can change and individual situations vary, so we always recommend consulting a tax professional. We’re happy to help you ask the right questions and plan ahead.
Historically, spring and early summer see strong buyer activity, but the “best” time to sell depends on market conditions, inventory levels, and your personal goals. Homes sell successfully year-round when priced and marketed correctly. We’ll help you determine the timing that best aligns with your objectives.
No — in fact, it’s often better to talk to us early. We can help you prioritize what truly needs to be done, connect you with trusted vendors, and create a preparation plan that saves time, money, and stress. Early guidance often leads to better results.
Pricing strategy is critical. While it may seem appealing to “test the market,” overpricing often leads to fewer showings, longer time on market, and ultimately lower offers. Homes that are priced correctly from the start tend to attract more interest and stronger competition. We use market data, buyer behavior, and current conditions to recommend a pricing strategy designed to maximize value without sacrificing momentum.
Market pace varies by neighborhood, price point, and season. Some homes sell within days, while others take longer depending on competition and market conditions. Before listing, we review recent sales and active listings to set realistic expectations and create a strategy that aligns with your goals.
If a home isn’t gaining traction, the market is providing valuable feedback. This doesn’t always mean price alone is the issue — presentation, marketing, or timing can also play a role. We monitor activity closely and make thoughtful adjustments as needed, whether that means refining the marketing approach, improving presentation, or repositioning the price to better align with buyer expectations.
Committed to helping clients turn their real estate dreams into reality with care, strategy, and personalized support.
